Ricky Yu

Biography

Prior to joining Cornell, Ricky Yu was director of product marketing at Meta where he oversaw the international launch, growth and scale of a business management and analytics platform designed to improve the efficiency of Meta’s advertising sales teams. Additionally, he has held leadership roles in advertising operations, sales and account management, program management, advertiser performance analytics and marketing science. As one of the first 50 members in NYC, he has worked at Meta offices in over 15 countries, building teams across dozens of locations, and hiring hundreds of people since 2010. Ricky started his career as a software engineer and then business consultant at IBM, where he then shifted to the digital media space as a founding member of a digital marketing start-up. He grew up in NYC where he attended the Bronx High School of Science and holds a B.S. in Computer Science and M.Eng. from Cornell University.